Title
A Nice “Haul” of Victory Books.
Coverage
New York:
Publisher
Acme Photography
Date
March 7, 1943.
Description
As donations to the Victory Book Campaign slowed during 1943, volunteers hatched novel schemes to attract attention to their cause. Here, a covered wagon makes its way down Fifth Avenue in New York City. The enormous banner strewn across the length of the carriage publicized the need for books, and the use of a horse-drawn wagon (rather than a motorized truck) conserved resources at a time when gasoline and rubber tires were being rationed.
Source
From the Collection of Molly Guptill Manning