Creator
Title
Esquire: The Magazine for Men.
Date
1945, 1946 Calendars
Description
Dozens of magazine titles were sent to troops overseas. In this photograph, a GI takes a break from his work and enjoys a full-sized edition of Esquire. The Army regularly polled troops to determine what magazines were the most popular. Based on this information, the Army collaborated with Esquire to produce a “holiday” gift in the form of a miniature calendar with twelve pin-ups ringing in each month. The calendars were carried inside helmets.
Source
From the Collection of Molly Guptill Manning