The Empire State Building.

https://live.staticflickr.com/65535/52402180359_dbde8751d9_z.jpg

Title

The Empire State Building.

Coverage

NY:

Publisher

Sherwin, Haas & Co.,

Date

1931.

Description

The souvenir postcard, sold in a glassine envelope, opens vertically with the landmark building standing on a map of Midtown Manhattan. The story of the construction lies behind. President Herbert Hoover, who symbolically turned the lights on from the White House, dedicated the building on May 1, 1931, making this souvenir among the earliest of its kind for the building.

Source

Collection of Ellen G. K. Rubin.