Title
Acuity’s Storybook Year: Annual Report 2010.
Coverage
Sheboygan, WI:
Publisher
Acuity Insurance Co.,
Date
2010.
Description
By far the most complicated annual report ever produced is the one for Acuity Insurance Company. The complex pop-ups, paper engineered by Andrew Baron, explode from these pages while reporting the company’s accomplishments with nursery rhymes. The actual financial information is given in small booklets mounted on every page. Over 19,000 copies were produced and distributed to the firm’s insurance agents. The design garnered many awards and this annual report was added to the collections of the Smithsonian Libraries.
Source
Collection of Ellen G. K. Rubin.