Title
Esso for Happy Motoring. “Good care counts.”
Coverage
USA:
Publisher
Esso Motor Oil,
Date
1946.
Description
Formerly Standard Oil Company, Esso uses the ‘magic wallet’ to have 8 pages of information. The card challenges the consumer to find pages 7 and 8. If they do, they receive a 20-page Travel Log. If stumped, they can come to the gas station for the answer. The magic wallet mechanism unexpectedly opens from either spine. The consumer will spend some time with it and remember the product.
Source
Collection of Ellen G. K. Rubin.