Title
Discover a thrilling combination.
Coverage
McLean, VA:
Publisher
Mars Company,
Date
[ca. 2007].
Description
It has been well-recognized that pop-up ads in magazines reach the targeted audience, hang around waiting rooms and homes, and have been effective for product recognition and sales. The first pop-up inserts began appearing in magazines in the 1980s. [see Transamerica ad, #85] The 3 Musketeers Mint bar was created to celebrate Mars’s 75th anniversary. This 2008 Annual Gold Ink Award winning magazine insert shows an actual-sized bar. The insert, created by Structural Graphics, also had a peel-and-sniff component.
Source
Collection of Ellen G. K. Rubin.