Browse Items (199 total)

  • Collection: Animated Advertising: 200 Years of Premiums, Promos, and Pop-ups

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This ‘apple slice’ has the artist’s email on the verso and a real apple stem.

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One can almost classify this ad as a teaching tool. Properties of the toothpaste are written on the back with a description of how to use the brush. Inside, when moving the cover back and forth, the girl demonstrates the correct action. This ad is…

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If a picture is worth a thousand words, a movable is worth so much more. Pull the lever on this card to have the scientist scrub the kidney. This oral medication, besides treating urinary tract infections, also claims to treat rheumatism, gout,…

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Wouldn’t this be an easy way to vote? Pull either of the postcard’s tabs to put your candidate in the White House. The text urges the user to vote for either Walter Mondale or Ronald Reagan in the November 6, 1984, election. The card was designed and…

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It’s always a trick question about who the vice president was during a particular presidency. This volvelle can settle it. If you wish to know the basics of every administration from George Washington to Lyndon B. Johnson and specific facts about the…

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This volvelle is a perfect tool for data, giving statistics and information with each turn of the die-cut wheel. The reverse states, “And that’s not all the GOP has done,” then lists more GOP accomplishments and some shortcomings of the Democrats.

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The basketball-shaped folder opens to expose a paper basketball net. Included in the folder are six 7” diameter cards giving information on TV coverage and “eye-popping, attention-grabbing sidelights” to the games. Prospective advertisers can contact…

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Pull the tab at the top of the autographed card, number one in a series of five, and Yogi stands up to catch the ball, revealing his stats. The pull tab describes three significant moments in his career and the card’s reverse offers more stats.…

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Known as “The Rocket,” Clemens pitched for the Boston Red Sox before coming over to the Yankees. Pulling the tab on the card reveals his stats with Boston. The tab gives hints for better pitching, with career highlights on the reverse.

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An extravagant announcement for Sony Ericsson’s new cell phone done in pop-up book form with glossy pages and a host of mechanicals and four postcards stored in a pop-up envelope. While pop-up books usually take as much as a year to design and…
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