Title
Brochure for The East Side
Description
The brochure for Zoe’s bimonthly magazine The East Side (1909-1914, illustrated by William Oberhardt) quoted David Starr Jordan, Stanford University’s president; musicians (violinist Ovide Musin, pianist Gustav L. Becker); politicians (Herman A. Metz, Bird S. Coler); writers (Grace Duffie Boylan, William J. Lampton, Edwin Markham, Kate Masterson, Francesca di Maria Palmer Spaulding, Mabel Herbert Urner—who was also a Grolier Club philanthropist); cigar dealer Jack McPike; illustrator Mildred Beardslee; and Zoe’s competitors, Bruce Calvert, owner of The Open Road magazine, and philosopher and tastemaker Elbert Hubbard, whose publications included The Philistine magazine (see this show's breakfront case).
Source
From the Collection of Eve M. Kahn.