The Return of Sherlock Holmes
George Newnes, Ltd
Advertising flyer produced by The Strand Magazine
The Strand alerted its readers to the momentous news of Sherlock Holmes’s return in its September 1903 issue. Its 9 × 6-inch advertisement shares a visual kinship with its announcement of the Hound two years earlier: no illustration, no color, just text. But there’s a little more sizzle in its message.