Le Pétrole Hahn au Cinéma [Hahn Oil in the Movies].

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Title

Le Pétrole Hahn au Cinéma [Hahn Oil in the Movies].

Coverage

France:

Publisher

Le Pétrole Hahn,

Date

[ca. 1920s].

Description

One of the more ambitious DIY advertisements, asking the consumer to create a cinematic viewer by cutting out the parts and affixing the wheel precisely so that it turns in the window. The instructions suggest using a matchstick as the fulcrum. The volvelle itself shows a woman’s face go from sad to happy after applying Hahn Oil. Product testimonials are on the reverse.

Source

Collection of Ellen G. K. Rubin.