The Old Way, The Sunlight Way.

The Old Way shows a sweating bent-over woman scrubbing clothes by candlelight in the evening. Pull the tab and she’s sitting reading a book at 11 AM with the wash already on the clothesline—The Sunlight Way. The pull-tab lists the tasks a woman no longer must do: “No Boiling, Toiling, Rubbing, Scrubbing.” The effective dimensional graphics clearly communicate the message, “Sunlight Soap…did away with the toil which shattered the life of the housewife.”