Title
Always Look for the Red “B.V.D.” Label: “Next to myself I like ‘B.V.D.’ Best.”
Date
1926.
Description
When you put a man’s measurements into the die-cut hole—and an illustration shows one how to measure—the card’s reverse determines what size union suit to buy. The Union Suit is a one-piece undergarment that originally featured a drop seat. The B.V.D Company, whose letters stand for the three original owners, Bradley, Voorhees, and Day, started by making women’s bustles in 1876.
Source
Collection of Ellen G. K. Rubin.