Fourmi le matin, Papillon le soir [Ant in the morning, Butterfly in the evening].

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Title

Fourmi le matin, Papillon le soir [Ant in the morning, Butterfly in the evening].

Coverage

Paris:

Publisher

Manufactures de modes,

Date

[ca. 1900].

Description

Lift the flap on this metamorphic trade card for a French design firm and the woman changes from wearing daytime attire to one dressed in a flowing evening gown. A metamorphic like this proves the point: A picture is worth a thousand words. Novelty and clever graphic design succinctly make the point.

Source

Collection of Ellen G. K. Rubin.