Title
Quest Cigarettes, “Nicotine Free."
Coverage
Mebane, NC:
Publisher
Vector Tobacco Co.,
Date
2003.
Description
Quest cigarettes contained three levels of nicotine to help users gradually lower their degree of dependency. But, curiously, in the same Time Magazine ad, a warning states that “This product is NOT intended for use in quitting smoking. Quest is for smokers seeking to reduce nicotine exposure only.” The object was apparently to keep smokers smoking but with less nicotine intake.
Source
Collection of Ellen G. K. Rubin.