Title
Camel. 75 Years and still smokin’.
Coverage
Winston-Salem, NC:
Publisher
R. J. Reynolds Tobacco Co,
Date
1988.
Description
Pop-up inserts in magazines became popular in 1986 soon after a Transamerica ad appeared in Time magazine (cat. 85). Joe ‘Cool’ Camel first appeared in 1988 for the cigarette’s 75th Anniversary, as seen in this March 7, 1988, issue of Sports Illustrated. A lawsuit by the Journal of American Medical Association was brought against Camel cigarettes to stop targeting children with Joe Camel since over 32% of underage smokers were smoking Camels. The ad has a Buy One, Get One Free coupon on the reverse.
Source
Collection of Ellen G. K. Rubin.