Dexter’s Key West Cigarettes.

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Title

Dexter’s Key West Cigarettes.

Date

[ca. 1940s].

Description

The young liveried man in this patented advertisement for English cigarettes reminds one of the bellhop Johnny, who “call[ed] for Phillip Morris” cigarettes when it was legal to advertise cigarettes on TV. Open the easel and a tray with the cigarette carton lifts up. In England and the United States, patents on the movable mechanisms were applied for. This ad was probably made for placement on tobacco shop counters.

Source

Collection of Ellen G. K. Rubin.