Title
The House of Seagram: Integrity, Tradition, Craftsmanship.
Coverage
NY:
Publisher
Seagram Distillers,
Date
[ca. 1954].
Description
This pop-up book anticipates the New York City Seagram Building’s completion in 1957. It recounts the history of the Seagram’s company and explains the big improvements in all its products. The intended audience is its sales force. The final spread with three pop-up Seagram’s bottles lauds the solution to the “decanter problem” as nothing less than “a designing and production miracle.” Quite a pep talk!
Source
Collection of Ellen G. K. Rubin.