Title
Narnia: Aslan and the Return of Spring.
Coverage
Oak Brook, IL:
Publisher
McDonald’s Corp.,
Date
2005.
Description
Continuing their very successful Happy Meals promotion that brought children into the restaurant to complete the promotional sets of giveaways, McDonald’s created a series of eight pop-up booklets with images and plastic figurines from the Disney movie, The Chronicles of Narnia. Tie-in merchandise with popular media characters serves to benefit both franchises and appeals to a wider audience, especially collectors.
Source
Collection of Ellen G. K. Rubin.