Narnia: Aslan and the Return of Spring.

Narnia: Aslan and the Return of Spring.

Oak Brook, IL:

McDonald’s Corp.,

2005.

Continuing their very successful Happy Meals promotion that brought children into the restaurant to complete the promotional sets of giveaways, McDonald’s created a series of eight pop-up booklets with images and plastic figurines from the Disney movie, The Chronicles of Narnia. Tie-in merchandise with popular media characters serves to benefit both franchises and appeals to a wider audience, especially collectors.

Collection of Ellen G. K. Rubin.