Space for Advertisement.

Bend the end of the divided-back postcard, as instructed, and the two figures in the boat will kiss. Employing the moiré technique, movement is created on the card. This printing company, using the A. S. Spiegel patent, will put an advertiser’s logo and/or name on the front. Still used today, the moiré technique is fun and mysterious to the consumer who, hopefully, will keep the company’s name on hand for further reference.