Title
What do we need to add to our contentment? A Tesla radio!
Coverage
Czechoslovakia:
Publisher
Tesla Radios,
Date
[ca. 1957].
Subject
With A reliable helpmate of the modern woman: Lada Sewing Machine.
Description
Communist Czechoslovakia was determined to become a major industrial nation exporting household products. (51) This English-language advertisement shows an upscale sophisticated couple wanting more consumer goods, like the Tesla radio. Pull out the tab and see the radio, the list of the radio’s attributes, and the answer to their question. (52) Open the card and two pop-ups show the before and after of women sewing, drudgery versus ease. Vojtěch Kubašta illustrated and paper engineered a great number of these movable advertisements.
Source
Collection of Ellen G. K. Rubin.