For Holiday Party Cakes-Pillsbury-Sno Sheen Cake Flour.

For Holiday Party Cakes-Pillsbury-Sno Sheen Cake Flour.

Minneapolis, MN:

The Pillsbury Flour Company,

[ca. 1954].

This is another example of instructing merchants how to sell a product. In this enormous store display board, Cinderella is running from the prince and losing her slipper, stepping out of the frame, creating a three-dimensional diorama. An illustrated kraft-paper envelope directs the storekeeper to put the board on top of the flour display and how to pop out the diorama. There are three more rhymes in the set: Hansel and Gretel, Tommy Tucker, and Peter Pumpkin Eater.

Collection of Ellen G. K. Rubin.