Title
Santa Claus Is Comin’ to Town: Special edition Pop-up Book, Volume 1.
Coverage
Atlanta, GA:
Publisher
The Coca-Cola Company,
Date
1996.
Description
The pop-up book’s text is the lyrics from the famous 1934 song, Santa Claus is Comin’ To Town, written by James (Haven) Gillespie (1888–1975, music by J. Fred Coots [1897–1985]). Product placement is prominent on every spread. Message: Santa loves Coke. You should, too. Quite an elaborate advertisement. I’ve never seen a Volume 2.
Source
Collection of Ellen G. K. Rubin.