Title
About Face!
Coverage
Battle Creek, MI:
Publisher
C. W. Post Cereals,
Date
[ca. 1940s].
Description
This pop-up board book is quite unusual since it is not aimed at consumers but at the product’s sales force, namely grocers. Part of the marketing plan is outlined on each page with a parade of young girls dressed in the new cereal packaging. Each cereal will have “its own advertising and promotion.” The grocers are instructed on how to display the boxes on the shelves—old ones in front of the new—until the customers are familiar with the new names and boxes. “There’s a lot of sales push coming … Dreaming, scheming, plotting, planning for the biggest cereal drive in history.”
Source
Collection of Ellen G. K. Rubin.