Title
A Terry [and the Pirates] Bang Bang Gun.
Coverage
Illinois:
Publisher
Quaker Oats,
Date
1938.
Description
The top premium creators at the time, Sam and Gordon Gold, proposed this ad for a Quaker Oats premium to introduce a new cereal, Sparkies. The cardboard Bang-Bang Gun was a fun toy assured to be popular with the kids, the target audience. The 1930s found a proliferation of ad tie-ins with cartoon and radio characters, here Terry and the Pirates. [see #8 Pharmaceuticals for another Bang-Bang gun.]
Source
Collection of Ellen G. K. Rubin.