Nivea Magic Book [Nivea Toverboek],

https://live.staticflickr.com/65535/52402152919_0fe107049a_z.jpg

Creator

Johan Veeninga.

Title

Nivea Magic Book [Nivea Toverboek],

Coverage

Hilversum & Amsterdam:

Publisher

Beiersdorf Manufacturing,

Date

[ca. 1960].

Description

The split page or slice book allows the manufacturer to showcase several products at once but in a fun way. Turning the cut sections will present a uniquely dressed figure, each holding a different Nivea brand at the bottom of each page, such as skin or hair cream, shaving soap, or cough syrup, among others.

Source

Collection of Ellen G. K. Rubin.