Elixir De Kempenaar Liqueur Hygiènique.

Elixir De Kempenaar Liqueur Hygiènique.

Belgium:

Jacques Neefs,

[ca. 1905].

Jacques Neefs, a well-known Belgium wine and spirits merchant, often used this large series of Elixir cards to promote his business. Pull-out cards with unrelated humorous chromolithographed illustrations—more for children than adults—were used by many companies at the turn of the century. The use of the “hygiènique” may try to convey a medicinal benefit to their alcoholic product.

Collection of Ellen G. K. Rubin.