Lionel Catalogs, 1954 and 1958

Item 126 (1).jpg

Creator

Greenberg Publishing Co.

Title

Lionel Catalogs, 1954 and 1958

Coverage

Sykesville

Publisher

Greenberg Publishing Co.

Date

1975

Description

Greenberg Publishing specializes in material relating to the collecting of toy trains made by various manufacturers, including the Lionel Corporation. These two reproduction catalogs show Lionel’s marketing for the baby boomer generation. Note how the father and son imagery is used to encourage parents to purchase trains for their children as an activity for the whole family.