Essence

7.22 Essence.jpg

Title

Essence

Publisher

The Hollingsworth Group

Date

May 1970

Coverage

New York

Subject

Volume 1, number 1

Description

Backed by a million dollars of advance funding, Essence was designed to appeal to the eighteen-to thirty-four-year-old “inquisitive, acquisitive black woman” and was a success with readers and advertisers from the start. The New York Times reported five years later that Essence was “one of the few publications in this country showing advertising page gains over last year.”