Title
Town and Country
Coverage
New York
Publisher
Hearst Magazines, Inc.
Date
July 1942
Subject
Volume 97, number 4,238
Description
In 1942, the National Magazine Publishers Association, in conjunction with the U.S. Treasury, announced a “United We Stand” war bond campaign, encouraging magazines to portray the American flag on their July issue covers, leading to rows of flag-influenced designs on newsstands. Well over 500 magazines participated, and William Randolph Hearst’s Town and Country, an upscale monthly published since 1845, is a wonderfully graphic example. The campaign resulted in millions of dollars of war bond sales.