Carnaval Nice 1950: De soleil de ciel bleu et de fleurs (blue sky and flowers).
Monte Carlo, France:
Monaco [Watch Company],
The boutique watch company, Monaco Watches, sponsored this booklet about fifty years of carnivals in Nice, 1900–1950. The die-cut color pages reveal the black-and-white illustrations on the next page. There are also three pop-ups, Harlequins, ballroom dancers, and trumpeters. The last page lists Nice’s 1950 winter carnivals. Another example of providing a service that also keeps the product’s name handy.
Collection of Ellen G. K. Rubin.