Title
The Safest Accident: A precautionary tale by Lexus.
Coverage
Japan:
Publisher
Lexus, a div. of Toyota,
Date
2007.
Description
The pop-up book is based on the TV commercial, highlighting the safety features of the Lexus. It has several mechanicals. A letter to the dealer states the pop-up book was “handmade using the actual visuals and script from the television commercial and goes on to say that “these books are a creative approach to reach consumers and their children.” A DVD of the commercial is provided in a rear pocket. A video of the book is on YouTube.
Source
Collection of Ellen G. K. Rubin.