Title
National Safety Tour-Buckle up with Sesame Street.
Coverage
Dearborn, MI:
Publisher
Ford Motor Company,
Date
1998.
Description
The triptych opens to a pop-up of Big Bird and Mr. Hooper’s store. The folder’s pocket contains: a three-page press release announcing a program to teach auto safety to children and parents; a copy of CTW Sesame Street Parents magazine, sponsored by Ford, with general safety tips; a pictorial double-sided color card insert, Safety Advice; and a photo slide in a separate pocket, Sesame Street and Ford Teach Safety. This is an uncommon example of a promotional piece in the public interest.
Source
Collection of Ellen G. K. Rubin.