Faire de la corde raide, Monsieur Souffran est chose dangereuse …, [Tightrope walking, Monsieur Souffran, is a dangerous thing …].

Faire de la corde raide, Monsieur Souffran est chose dangereuse …, [Tightrope walking, Monsieur Souffran, is a dangerous thing …].

France,

Esso Motor Oil,

[ca. 1950s].

This is a five-panel panoramic advertising brochure with Monsieur Souffran hanging on a string, with a v-fold gas station. Monsieur Souffran is a recurring character in a series of Esso Motor Oil movable advertisements with space to add a different gas station’s name.

Collection of Ellen G. K. Rubin.