Title
Demarrez … sûrement et sans perte de temps avec les batteries Tudor “Puissante”. [Get started … safely and without wasting time with Tudor “powerful” batteries].
Coverage
France:
Publisher
Tudor [auto batteries],
Date
[ca. 1930s].
Description
This is a DIY [do-it-yourself] card requiring the reader to cut and assemble it. Directions are on the back. For both the advertiser and the prospective consumer, DIY cards serve dual purposes. The advertiser does not have to assume the cost of die-cutting and assembling; assembly is always done by hand, and labor is expensive. The consumer has the fun of creating a movable card, but the time and energy invested serves to reinforce the message and the company name, both aims of the advertiser. Founder Henri Owen Tudor (1859–1928) developed the first lead-acid battery in 1886 and died of lead poisoning. Note the unassembled card.
Source
Collection of Ellen G. K. Rubin.