Title
Dispense with a Horse.
Coverage
Cleveland, OH:
Publisher
The Winton Motor Carriage Co.,
Date
1898.
Description
The first advertisement for the horseless carriage appeared in the July 30, 1898 issue of Scientific American. Its main pitch pointed out the benefits of the motor car over the horse by highlighting the horse’s negatives, e.g., odor, cost of upkeep, and slowness.
Source
Collection of Ellen G. K. Rubin.