Title
The Pop-Up Book Club.
Coverage
Danbury, CT:
Publisher
Grolier Enterprises
Date
[ca. 1968].
Description
This announcement for a new line of children’s books delivers a premium in the form of a BLAD [book layout and design], recreating a single spread from a new pop-up book, in this case, The Animal Alphabet (1967). The brochure, housed in an illustrated “must open” envelope, offers a discount for two editions in a new subscription series of pop-up books when sending in the enclosed token. Although unstated, the books shown are from the Random House series that inaugurated what the Movable Book Society calls the Second Golden Age of Pop-up Books. The text boasts, “This is reading adventure even television can’t beat!” (Grolier Enterprises is not affiliated with the Grolier Club.)
Source
Collection of Ellen G. K. Rubin.