Paramount Theatre, Harold Lloyd: Bring the Family: A picture for kids from 6 to 60.

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Title

Paramount Theatre, Harold Lloyd: Bring the Family: A picture for kids from 6 to 60.

Coverage

New York:

Publisher

Economy Novelty & Printing Co.,

Date

1932.

Description

This ad for Harold Lloyd’s new film, Movie Crazy, also serves as a sample of movable trade cards printed by Economy Novelty. The wheel turns Lloyd’s arm, which appears to be erasing the name of the movie. The reverse urges you to “Turn the disc on other side and imagine all your patrons doing likewise” and lists the costs of printing this kind of card, e.g., 25,000 at $10 per 1000. This is one of the more unusual and versatile mechanical promotional devices and is quite interactive. I have not seen it offered in other printer’s catalogs.

Source

Collection of Ellen G. K. Rubin.