Title
Essence
Coverage
New York
Publisher
The Hollingsworth Group
Date
May 1970
Subject
Volume 1, number 1
Description
Backed by a million dollars of advance funding, Essence was designed to appeal to the eighteen-to thirty-four-year-old “inquisitive, acquisitive black woman” and was a success with readers and advertisers from the start. The New York Times reported five years later that Essence was “one of the few publications in this country showing advertising page gains over last year.”