Fortune

5.12 Fortune.jpg

Title

Fortune

Publisher

The Time-Fortune Corp.

Date

September 1929

Coverage

New York

Subject

Volume 1, number 0

Description

This is the pre-publication dummy issue. In the midst of a national economic catastrophe, Time Inc. launched Fortune in February 1930, to “interpret and record the Industrial Civilization.” Despite the staggering issue price of a dollar (equivalent to fifteen 2020 dollars), it survived thanks to a combination of exceptional writing, and high-quality printing and illustration. Its initial circulation of thirty thousand increased to nearly half a million by the late 1930s.