Title
Time
Coverage
New York
Publisher
Time Inc.
Date
March 3, 1923
Subject
Volume 1, number 1
Description
Yale alums Henry Luce and Briton Hadden were working together at Frank Munsey’s Baltimore News in 1922 when they began developing the idea of a new type of news weekly. The prospectus stated, “Time will be interested—not in how much it includes between its covers—but how much it gets off its pages into the minds of readers.” Its immense success began an important chapter in the history of American journalism.