Title
Scribner’s Magazine
Coverage
New York
Publisher
Scribner & Co.
Date
January 1887
Subject
Volume 1, number 1
Description
As part of the 1881 agreement with The Century, Scribner’s Publishing Company agreed to not produce another magazine for five years. In January 1887, they launched Scribner’s Magazine, investing more than half a million dollars in the project. Designed to compete with Atlantic, Harper’s and, of course, Century, the magazine undercut the price of its competitors in an effort to appeal to an expanding middle-class clientele.