The American Magazine, and Monthly Chronicle for the British Colonies

1.7 American Magazine.jpg

Title

The American Magazine, and Monthly Chronicle for the British Colonies

Publisher

William Bradford

Date

March 1758

Coverage

Philadelphia

Subject

Volume 1, number 4

Description

Published in support of the British political position against the French on the North American continent during the Seven Years’ War. The magazine’s primary purpose is revealed in its motto, Prævalebit æquior [“the more equitable will prevail”], which appears below a repeating cover cartoon that depicts a Native American flanked by an Englishman offering items of peace (a Bible and cloth) as opposed to a Frenchman offering items of war (gunpowder and a tomahawk.)