[TYPE SPECIMEN BOOKS].
Adobe Systems Inc.
1980s & 90s
John Warnock and Chuck Geschke were software engineers at Xerox’s legendary PARC computer research laboratory. There the two worked on programs for graphics applications, and with “Postscript” they thought they had developed a good product that had commercial potential, but Xerox would only use it for in-house work, refusing to offer it to commercial printers. Frustrated, they left the firm in 1982 to form their own company in order to market the page description language they were working on. Thus began a new era in digital typography, a revolution that is still being felt today, four decades later.
PROVENANCE: Ex Ponto volume inscribed by the type’s designer, Jovica Veljovič, to Jerry Kelly