From Gutenberg until the nineteenth century the overwhelming majority of type was made for text setting. But in the mid-1800s the new field of advertising evolved. This led to the development of whole new categories of typefaces, such as sans serif, clarendon, egyptian, shaded type, decorated type, etc.
Typology reproduces examples of advertising display types in use through a period of a century and a half, from poster types of Victorian England to grunge digital fonts of the 1990s. This is one of dozens of compilations assembled by Steven Heller, the foremost authority on modern graphic design, and his wife Louise Fili, a renowned, award-winning designer.
PROVENANCE: From the authors to Jerry Kelly