Bifur.

A. M. Cassandre was the nom de plum of the advertising artist Adolphe Jean-Marie Mouron. Poster designs, for which he always created unique lettering by hand, counted among his major works. Upon seeing Cassandre’s poster named “Au Bucheron” in 1925, the Parisian typefounder Charles Peignot commissioned the Bifur typeface.

The design involves extremely simple geometric shapes. There are two versions, a one-color type and a two-color variant. The concept was novel, functional and truly innovative.