Futura: The Type of Today...and Tomorrow.

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Creator

Paul Renner (1878–1956)

Title

Futura: The Type of Today...and Tomorrow.

Publisher

Bauer Typefoundry

Date

c. 1930

Coverage

Frankfurt am Main

Subject

Octavo

Description

Like Jan Tschichold, Paul Renner was never a member of the Bauhaus, though many associate him with that famous institution.

Renner’s Futura design was different from other sans serifs in existence at the time, such as Akzidenz Grotesk and News Gothic: instead of a box-like mechanical approach, Renner based his font (especially the capital letters) on classical forms. The result was a unique take on the sans serif theme, and an instant success. And while other sans serif typeface designs have come and gone, Futura has endured.

Relation