Creator
Paul Renner (1878–1956)
Title
Futura: The Type of Today...and Tomorrow.
Coverage
Frankfurt am Main
Publisher
Bauer Typefoundry
Date
c. 1930
Subject
Octavo
Description
Like Jan Tschichold, Paul Renner was never a member of the Bauhaus, though many associate him with that famous institution.
Renner’s Futura design was different from other sans serifs in existence at the time, such as Akzidenz Grotesk and News Gothic: instead of a box-like mechanical approach, Renner based his font (especially the capital letters) on classical forms. The result was a unique take on the sans serif theme, and an instant success. And while other sans serif typeface designs have come and gone, Futura has endured.
Renner’s Futura design was different from other sans serifs in existence at the time, such as Akzidenz Grotesk and News Gothic: instead of a box-like mechanical approach, Renner based his font (especially the capital letters) on classical forms. The result was a unique take on the sans serif theme, and an instant success. And while other sans serif typeface designs have come and gone, Futura has endured.
Relation
LENDER: Jerry Kelly