Creator
Jan Tschichold (1902–1974)
Title
Die neue Typografie.
Coverage
Berlin
Publisher
Bildungsverband der Deutsche Buchdrucker
Date
1928
Subject
Octavo
Description
By the mid-1920s a new design ethos was sweeping much of the Western world. No longer would backwards-looking pseudo-Greek-temple columns or ornate decoration do for buildings, typography, or other areas of design; nor would the short-lived art nouveau be deemed appropriate for the lean, modern, electrified machine age. A modern look which embraced the machine and unpretentiousness of contemporary life was called for. No institution became more closely associated with this modernist movement than the Bauhaus.
Tschichold was never part of the Bauhaus, yet his manual of new typography became the manifesto for radically modern graphic design.
Relation
LENDER: Jerry Kelly