The American Chapbook.

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Creator

Will Bradley (1868–1962)

Title

The American Chapbook.

Publisher

American Type Founders

Date

September 1904–August 1905

Coverage

Elizabeth, New Jersey

Subject

Duodecimo

Description

Will Bradley had a remarkable and diverse career as a graphic designer. As a matter of fact, he may very well be the first to whom the term “graphic designer” could aptly be applied: not only did Bradley design advertisements, pamphlets, and books, but also typefaces, ornaments, magazines, and even movie titles. His style was eclectic, ranging from art nouveau, somewhat in the vein of Aubrey Beardsley, to arabesque, classical, avant-garde, and even a crude early American look.

Among Bradley’s many clients were the Strathmore Paper Company, Harper & Row Publishers, Ladies’ Home Journal, Hearst Magazines, and American Type Founders, for which Bradley designed a monthly series of small chap books to promote their types and ornaments.

Relation

LENDER: Jerry Kelly